“It starts with why.”
Recently, Cheryl Appleton, founder of Canadian Women in Food community I proudly call myself a member, shared an interesting blog post on emerging brands and their marketing strategies. The article focused on emerging brands in food industry but it could have just as easily addressed key marketing points for any business segment:
- Focus on the most important question, and make the answer your mission. As author Simon Sinek famously said, “It starts with why.”
- Align with your customer’s values.
- Listen more than you talk.
- Focus on relationships, not campaigns.