As Colourphill’s founder and creative director, Irina is known for her ability to create timeless and elegant solutions that speak in each client’s unique voice.
Before founding Colourphill in 1998, Irina worked as a senior designer at uhlig.ca and at AON Hewitt, a leading North American human resources consulting firm. Working in a design studio and a consulting environment gave Irina a unique perspective on the business of design – from both the designer’s and the client’s points of view. Her creative, production and consulting experience helps Colourphill’s clients minimize the business risk associated with implementing creative and design initiatives.
“The inspiration for our name came from chlorophyll, a bio-molecule critical in photosynthesis that allows plants to convert light into energy. Similarly, design is a process that converts ideas and words into a desired outcome – and Colourphill is the catalyst.”
Milton Glaser says it so much better: “Design is simply moving from an existing condition to a preferred one.”
Irina is an Associate of the Ontario College of Art and Design. She is also a longtime member of the Association of Registered Graphic Designers of Ontario (RGD). Passionate about teaching the next generation of designers, Irina has taught Print Production at OCADU and has been involved in the RGD’s Mentorship Program and Portfolio Review sessions for the last 10 years.
Irina has been a creative director for clients such as Bank of Montreal, Northland Power Inc., PepsiCo Canada, Eli Lilly Canada, Waddingtons.ca, HP, IBM, Municipal Retirees Organization Ontario, Start Proud and, most recently, Health Quality Ontario (HQO).
- My Skills - Creative Knowledge and Intuition, Branding, Art Direction
- My Equipment - Blackberry Passport, MacPro, Pencil + Napkin
- My Likes - Startups, Economics, Competitive Ballroom, Japanese Design
- My Dislikes - Conventionality, Bland Food