developed for Insights Group; Department of Health, Government of Nunavut
“All kids need is a little help, a little hope, and someone who believes in them.” Earvin ‘Magic’ Johnson
BACKGROUND: The Mental Health and Addictions branch of the Department of Health created the Mentorship Program as a way to positively engage young people in Nunavut communities.
Colourphill’s long-time strategic partner, Insights Group, was tasked with the development and implementation of the Mentorship Program, a free after-school program for children in Grades 1 to 6, with carefully-selected high school students, or youth mentors, serving as role models for the children.
ROOTED IN NATURE AND CULTURE: The creative process began with learning about Inuit societal values and looking at Inuit iconography, colour palettes and art. We realized many Inuit artists draw inspiration from animals and nature, and watercolour-like palettes and textures. We developed a library of textures and spot images that depicted plants, berries, leaves, pebbles and waves, all executed in a watercolour technique.
For the program’s logo, we wanted to create a versatile image that could be used on the program materials, and on collateral items including T-shirts, water bottles and gym bags. We explored symbols like Nunavut territory flower – purple saxifrage – igloos, northern lights and polar bears.
We were thrilled that the client loved and quickly approved our nature concept and the polar bear logo, giving us a green light to execute and deliver the materials.
TIME WAS OF THE ESSENCE: The project got a green light in early August and we shipped the materials to Nunavut 10 weeks later! During this time, Colourphill designed, produced and delivered:
- the program logo;
- online and print versions of a 48-page Step-by-Step Guide to share the program structure with outreach and wellness workers and coordinators in Nunavut communities;
- two versions of the 42-page Training Manuals – one for coordinators and one for mentors – which covered a variety of topics (including job requirements, general safety and emergency procedures, skills for working with children);
- a program evaluation form tool; and
- a series of recruitment posters.
Given the challenging timeline, we had to clearly identify and execute tasks. Because we knew from the outset that the content of the Training Manuals would need to be adjusted after the pilot program was tested and launched, we provided the Manuals as Word template layouts so they could be easily updated.
Colourphill’s biggest asset is the versatility of our team. We worked very closely together to make sure that no detail, edit or production detail slipped through the cracks.
According to Toronto Star’s moving editorial story, ‘Belonging’ is the key to the future of Indigenous youth. We are so proud to be a part of this initiative!
- Client - Insights Group; Department of Health, Government of Nunavut
- Date Completed - October 2015
- Skills/Tools Used - CREATIVE DEVELOPMENT, BRANDING AND LOGO DEVELOPMENT, DESIGN AND LAYOUT, PROJECT MANAGEMENT