STRENGTHENING OUTREACH THROUGH BRAND EXPANSION

OUT ON BAY STREET (OOBS)

COMPETENCIES:  PROJECT SCOPING  |  BUSINESS ANALYSIS  |  USER AND MARKET RESEARCH |  BRANDING |  PRINT AND DIGITAL DESIGN |  IDENTITY STANDARDS DEVELOPMENT |   PROJECT MANAGEMENT |  BRAND MAINTENANCE

OOBS provides resources and opportunities for LGBTQA students, young professionals and pro-LGBTQA organizations across Canada. Looking to strengthen their outreach in local communities through the organization’s annual conference, OOBS approached Colourphill to brand a sponsorship package brochure to inform and attract conference sponsors, a conference brochure for participants, and a program for the “Leaders to Be Proud of Awards” gala.

We based the conference’s sub-brand on the OOBS logo – a well-recognized hexagon comprised of triangles in shades of blue – by developing a triangle/hexagonal base pattern and adding colours and photography that became a recurring and memorable theme all conference materials.